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product endorsement UK US noun [C or U] MARKETING► ENDORSEMENT(Cf. ↑endorsement)
Financial and business terms. 2012.
product endorsement
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product endorsement — / prɒdʌkt ɪnˌdɔ:smənt/, endorsement advertising /ɪn dɔ:smənt ˌædvətaɪzɪŋ/ noun advertising which makes use of famous or qualified people to endorse a product ● Which celebrities have agreed to contribute to our endorsement advertising? ● Product… … Marketing dictionary in english
endorsement — A written statement on a document, usually on the back of the document, in which the owner assigns his rights to an individual or entity named in the endorsement. American Banker Glossary * * * endorsement en‧dorse‧ment [ɪnˈdɔːsmənt ǁ ɔːr ] also… … Financial and business terms
endorsement advertising — /ɪn dɔ:smənt ˌædvətaɪzɪŋ/ noun same as product endorsement … Marketing dictionary in english
Product placement — Product placement, or embedded marketing, [cite web last = Schiller first = Gail authorlink = coauthors = title = Win, draw for Burnett branding work = publisher = The Hollywood Reporter date = 2005 06 01 url =… … Wikipedia
Endorsement — may refer to:*Political endorsement *Endorsement terrorism *Endorsement test, a U.S. Supreme Court test for Church State separation *Endorsement (advertising), or testimonal, written or spoken statement extolling the virtue of some product,… … Wikipedia
Product-Placement — (Produktplatzierung) ist die gezielte Darstellung von Markenprodukten in verschiedenen Medien. Sie ist ein Instrument der Kommunikationspolitik im Marketing und wird vor allem in Film und Fernsehproduktionen eingesetzt. Inhaltsverzeichnis 1… … Deutsch Wikipedia
Product Placement — ist die im Austausch gegen Geld/Vorteile vorgenommene Integration des Namens, des Produktes, der Verpackung, der Dienstleistung oder des Unternehmenslogos eines Markenartikels oder eines Unternehmens in Massenmedien, ohne dass der Rezipient dies… … Deutsch Wikipedia
endorsement — [en dôrs′mənt, indôrs′mənt] n. [ME endosement] 1. the act of endorsing something 2. something written in endorsing; specif., a) the signature of a payee on the back of a check, note, etc. b) a change, as of coverage or beneficiary, written on or… … English World dictionary
endorsement — noun ADJECTIVE ▪ enthusiastic, full, overwhelming, ringing, strong, unanimous ▪ lukewarm ▪ The new design only received a lukewarm endorsement from head office … Collocations dictionary
endorsement — [[t]ɪndɔ͟ː(r)smənt[/t]] endorsements 1) N COUNT: oft N of/for n An endorsement is a statement or action which shows that you support or approve of something or someone. That adds up to an endorsement of the status quo... This is a powerful… … English dictionary
